Having ramped up her metabolism from magazines to online journalism with The Daily Beast, Tina Brown now wants to speed up book publishing.
In a joint venture with Perseus Books Group, The Daily Beast is forming a new imprint, Beast Books, that will focus on publishing timely titles by Daily Beast writers — first as e-books, and then as paperbacks on a much shorter schedule than traditional books.
On a typical publishing schedule, a writer may take a year or more to deliver a manuscript, after which the publisher takes another nine months to a year to put finished books in stores. At Beast Books, writers would be expected to spend one to three months writing a book, and the publisher would take another month to produce an e-book edition.
In an interview in her office at The Daily Beast, which is owned by Barry Diller’s InterActive Corporation, Ms. Brown said she believed books often missed opportunities to attract readers because the titles took too long to come to market.
“There is a real window of interest when people want to know something,” Ms. Brown said. “And that window slams shut pretty quickly in the media cycle.”
http://www.nytimes.com/2009/09/29/books/29beas.html?ref=technology
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