Short Outbursts on Twitter? #Big Problem
TIMES are tough for the “tweet before you think” crowd.
Courtney Love was sued by a fashion designer after she posted a series of inflammatory tweets, one calling the designer a liar and a thief. A landlord in Chicago sued a tenant for $50,000 after she tweeted about her moldy apartment. And Demi Moore slapped back at Perez Hilton over a revealing photograph of the actress’s daughter.
A growing number of people have begun lashing out at their Twitter critics, challenging the not-quite rules of etiquette on a service where insults are lobbed in brief bursts, too short to include the social niceties. Some offended parties are suing. For others, extracting a public mea culpa will do. In some cases, the payback is extreme: Mark Cuban, the owner of the Dallas Mavericks of the National Basketball Association, was fined $25,000 for criticizing a referee in a tweet after a game.
Blogs, of course, have long been rife with the discontented heaping abuse on foes. But academics and researchers who study online attitudes say that same behavior has been less common on Twitter, in part, because many people use their real names. Now it is migrating to the service, attracting lawsuits and leaving users to haggle among themselves about what will be tolerated.
Complicating matters, there are few prescribed social norms on Twitter like those in more closed communities like Facebook. The service has attained mass popularity without much time to develop an organic users’ culture. On top of that, with tweets limited to 140 characters, users come right to the point without context or nuance.
“It’s the same reason why schoolyard fights don’t start out with, ‘I have a real problem with the way you said something so let’s discuss it,’ ” said Josh Bernoff, a researcher and an author of “Groundswell: Winning in a World Transformed by Social Technologies.” “You get right to the punch in the nose. Twitter doesn’t allow room for reflection. It gets people to the barest emotion.”
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