Thursday, October 21, 2010

The Toxic Side of Being, Literally, Green

Kermit was correct, being green really is tough, so tough that the color itself fails dismally. The cruel truth is that most forms of the color green, the most powerful symbol of sustainable design, aren’t ecologically responsible, and can be damaging to the environment.

“Ironic, isn’t it?” said Michael Braungart, the German chemist who co-wrote “Cradle to Cradle,” the best-selling sustainable design book, and co-founded the U.S. design consultancy McDonough Braungart Design Chemistry. “The color green can never be green, because of the way it is made. It’s impossible to dye plastic green or to print green ink on paper without contaminating them.”

This means that green-colored plastic and paper cannot be recycled or composted safely, because they could contaminate everything else. The crux of the problem is that green is such a difficult color to manufacture that toxic substances are often used to stabilize it.

Take Pigment Green 7, the commonest shade of green used in plastics and paper. It is an organic pigment but contains chlorine, some forms of which can cause cancer and birth defects. Another popular shade, Pigment Green 36, includes potentially hazardous bromide atoms as well as chlorine; while inorganic Pigment Green 50 is a noxious cocktail of cobalt, titanium, nickel and zinc oxide.

http://www.nytimes.com/2010/04/05/arts/05iht-design5.html?ref=color&pagewanted=all

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